Latest Blog Posts
Marketing Technology Insights, a leading MarTech research magazine, has announced in its latest issue that Pica9 is a Top 10 provider of marketing automation solutions to major brands.Pica9 was re ...
The most successful brand marketers know that effective campaigns balance a compelling brand message with great local execution. But when your brand has dozens of local markets that all nee ...
Publishers are offering guarantees for print ads. Brand marketers should take this as a sign of media equilibrium and look to diversify their marketing investment across channels.Some of the lar ...
From the desk of Pica9 CEO Kevin Groome:After thirty years in the advertising business, I've probably produced well over 5,000 creative executions that have reached the market (and TONS mor ...
How to avoid mistakes as you go-to-market internationally that could cost your brand $1 million annuallyAcross all industries, brands are experiencing the pressures of globalization. For marketin ...
The rise of ad blocking has become one of the most disruptive conversations in digital marketing in the last few months. Brands and their local marketing partners will need to take steps to confr ...
One of the keys to improving customer response rates is to deliver relevant, contextual messages. Marketers need to leverage local contexts to create better experiences for customers. We tell you ...
From the Desk of Pica9 CEO Kevin Groome:Traditionally, graphic designers have done their creative work in the three dimensions of height, width and depth. But today, they’re being called up ...